IKEA Renames Products After Most Googled Relationship Problems


Ikea has already solved our love problems with their witty instructions, but this time it’s their products that are going to help us with our relationship problems.


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Working together with a Swedish agency Åkestam Holst, IKEA has changed the names of their products to match the most frequently googled relationship problems in Sweden. Their recently launched “Retail Therapy” website pairs each problem with the product that might possibly solve the matter. For example, an easy answer to “My son plays too much computer games” seems to be a pair of scissors, while your snoring partner’s problem might be simply solved by a single daybed. The idea is a part of IKEA’s newest “Where Life Happens” campaign.

It’s not the first time Ikea surprises us with their brilliant ideas. Check out this powerful awareness campaign highlighting the horrible living conditions of Syrian refugees.

More info: ikearetailtherapy.com (h/t: designtaxi)

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IKEA Furniture

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IKEA Furniture

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IKEA Furniture

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IKEA Furniture

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